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First Impressions

The Impact of the First Impression

Posted by: Rhonda April 25, 2017

“As soon as I walked into this center I thought, ‘This is amazing. I love it. Please can I pay the deposit right now?’ I just had a feeling about it.”

This experience of a parent looking for child care, may sound similar to what families tell you as they search for the right place for their child. They often talk about it “feeling right.” Two facilities may have the same toys and a similar layout, yet parents say they had a feeling that one was a better fit for their family and their child. Research confirms that regardless of how a center is found, it is often this “feeling” parents experience as they tour a facility that is fundamental in choosing to enroll their child.

You may only have one opportunity to show your facility to a potential family. The first meeting is a vital time to establish that feeling of “rightness.” How can you get the most out of this initial contact? Read more from this article by Kay Albrecht and Margaret Banks.