When you design and build toys with your own children in mind, quality comes naturally. Everything needs to be simple, strong, and safe. Every part of every item must be tested, so the finished toy is trustworthy.
We Work for Children
Workers in our company belong to a fellowship of families and single people seeking to live according to the life and words of Jesus, sharing our work and our earnings as the earliest Christians did. These first believers reminded each other to live as children do: honestly, joyously, ready for anything. So it’s no surprise that children’s laughter, squabbles, singing, and muddy footprints are central to our way of life. We’re thankful to have work that affirms our belief in the beauty of childhood.
The Company Next Door
Way back when, business was sociable. Today, we’re lucky to be able to make our own items, to test and qualify what goes into them, and most of all, to connect daily with the caregivers of the children who use our products. The customer service team talks with the designers, who work with the woodworkers, the inspection crew, the packing team, and the shippers.
In 1948, we started with Carolyn Pratt’s simple unit block. Over the years, visionaries like Anita Rui Olds helped steer our designs. Their message was clear: keep it simple, keep it natural, and keep it open-ended. Our product line has been shaped by countless early childhood educators like you. That’s 60 years of wisdom from our country’s strongest believers in developmentally appropriate practice and learning through play.
Investing in the Future
The American legacy of honest and generous work is still here. We believe in creating original designs that will last for decades of children’s play. You get the safest, strongest products possible. Copies come and go, but quality shows—twenty years down the road. Every block, every crib, every trike is an investment in your children’s future.